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Project ID: 01-1-3-30

Year: 2001

Date Started: 09/19/2001

Date Completed: 02/07/2005

Title: A Social Assessment of Public Knowledge, Attitudes and Values Related to Wildland Fire, Fire Risk, and Fire Recovery

Project Proposal Abstract: The proposed project is designed to contribute to Task 1, Part 3 of RFP 2001-1 from the JFSP. Generally, the proposed study aims to improve understanding of the perceptions, knowledge, and attitudes of the public regarding fire, fire risk and fire recovery techniques in wilderness, wildland, and wildland/urban interface areas. The project will be based on developing and linking a fire-attitudes module to the ongoing National Survey on Recreation and the Environment 2000 (NSRE). The NSRE is a multi-faceted telephone survey focusing on a variety of outdoor recreation behaviors and environmental issues. It is a joint venture of a number of federal agencies including the USDA Forest Service (USFS), National Oceanic and Atmospheric Administration (NOAA), USD1 Bureau of Land Management (BLM), USD1 National Park Service (NPS), US Environmental Protection Agency (EPA), and USDA Economic Research Service (ERS). Using the NSRE and current 0MB approval, the fire-attitudes module will be applied in the fall and spring of years obtaining 5,000 observations from each period. Market segmentation models based on cluster analysis and regression will be used to relate socio-demographics and lifestyles to fire attitudes, knowledge and management preferences. The segmentation results will provide essential information for the efficient development and targeting of fire education and outreach programs to various sectors of the public.

Principal Investigator: James M. Bowker

Agency/Organization: Forest Service

Branch or Dept: SRS-Forestry Sciences Lab-Athens GA

Other Project Collaborators




Branch or Dept

Co-Principal Investigator

Gary T. Green

University of Georgia

Warnell School of Forest Resources

Co-Principal Investigator

Cassandra Y. Johnson

Forest Service

SRS-Forestry Sciences Lab-Athens GA

Co-Principal Investigator

Sandra X. Rideout-Hanzak

Texas A&M University-Kingsville

Caesar Kleberg Wildlife Research Institute

Federal Cooperator

James M. Bowker

Forest Service

SRS-Forestry Sciences Lab-Athens GA

Project Locations

Fire Science Exchange Network




Great Basin

Great Plains

Lake States

Oak Woodlands

Northern Rockies




Southern Rockies



There are no project locations identified for this project.

Project Deliverables

Final Report view or print

("Results presented in JFSP Final Reports may not have been peer-reviewed and should be interpreted as tentative until published in a peer-reviewed source.")

  ID Type Title
    1673 Government Publication A market secgemtation analysis was completed and included as a chapter in the final report. The results of the analysis were insufficient to identify clear market segments
    990 Government Publication Decision matrix used to identify social and locational combinations which show the most need for and potential return from education and outreach campaigns.
view or print   2777 Journal Article Wildland Fire, Risk, and Recovery: Results of a National Survey with Regional and Racial Perspectives
view or print   2778 Journal Article Perspectives on Prescribed Fire in the South: Does Ethnicity Matter?
    40 Conference/Symposia/Workshop Presentations and papers at professional and technical meetings.
  go to website 41 Dataset (including spatial) Observation database containing information on public attitudes, knowledge and preferences toward fire, fire risk, fire management on wildlands and interface areas.
  go to website 267 Dataset (including spatial)  
    268 Computer Model/Software/Algorithm Decision Matrix Spreadsheet Tool
  go to website 269 Website  
    3666 Conference/Symposia/Workshop A Social Assessment of Public Knowledge, Attitudes & Values Related to Wildland Fire, Fire Risk & Fire Recovery
    3667 Conference/Symposia/Workshop A Public Experience, Attitudes, & Knowledge Toward Forest Fire, Risk, & Recovery
    3668 Poster Public Experience, Knowledge, Attitudes & Preferences Toward Forest Fire, Risk, & Recovery
    3669 Poster Got Trust? Nationwide Survey Results Concerning Public Trust in Government Fuels and Fire Management and Preferences in Fuel Reduction Methods
    3670 Conference/Symposia/Workshop A Social Assessment of Public Knowledge, Attitudes, and Values Related to Wildland Fire, Fire Risk and Fire Recovery
  go to website 3671 Website  
    5754 Conference/Symposia/Workshop Toward a Social Assessment of Public Knowledge, Attitudes, and Values Related to Wildland Fire, Fire Risk, and Fire Recovery

Supporting Documents

There are no supporting documents available for this project.

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