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Project ID: 01-1-3-30

Year: 2001

Date Started: 09/19/2001

Date Completed: 02/07/2005

Title: A Social Assessment of Public Knowledge, Attitudes and Values Related to Wildland Fire, Fire Risk, and Fire Recovery

Project Proposal Abstract: The proposed project is designed to contribute to Task 1, Part 3 of RFP 2001-1 from the JFSP. Generally, the proposed study aims to improve understanding of the perceptions, knowledge, and attitudes of the public regarding fire, fire risk and fire recovery techniques in wilderness, wildland, and wildland/urban interface areas. The project will be based on developing and linking a fire-attitudes module to the ongoing National Survey on Recreation and the Environment 2000 (NSRE). The NSRE is a multi-faceted telephone survey focusing on a variety of outdoor recreation behaviors and environmental issues. It is a joint venture of a number of federal agencies including the USDA Forest Service (USFS), National Oceanic and Atmospheric Administration (NOAA), USD1 Bureau of Land Management (BLM), USD1 National Park Service (NPS), US Environmental Protection Agency (EPA), and USDA Economic Research Service (ERS). Using the NSRE and current 0MB approval, the fire-attitudes module will be applied in the fall and spring of successi.ve years obtaining 5,000 observations from each period. Market segmentation models based on cluster analysis and regression will be used to relate socio-demographics and lifestyles to fire attitudes, knowledge and management preferences. The segmentation results will provide essential information for the efficient development and targeting of fire education and outreach programs to various sectors of the public.

Principal Investigator: James M. Bowker

Agency/Organization: Forest Service

Branch or Dept: SRS-Forestry Sciences Lab-Athens GA

Other Project Collaborators

Type	Name	Agency/Organization	Branch or Dept
Co-Principal Investigator	Gary T. Green	University of Georgia	Warnell School of Forest Resources
Co-Principal Investigator	Cassandra Y. Johnson	Forest Service	SRS-Forestry Sciences Lab-Athens GA
Co-Principal Investigator	Sandra X. Rideout-Hanzak	Texas A&M University-Kingsville	Caesar Kleberg Wildlife Research Institute
Federal Cooperator	James M. Bowker	Forest Service	SRS-Forestry Sciences Lab-Athens GA

Project Locations

Consortium

Alaska

Appalachian

California

Great Basin

Great Plains

Lake States

Oak Woodlands

Northern Rockies

Northwest

Pacific

South

Southern Rockies

Southwest

Tallgrass

There are no project locations identified for this project.

Project Deliverables

Final Report ("Results presented in JFSP Final Reports may not have been peer-reviewed and should be interpreted as tentative until published in a peer-reviewed source.")

	ID	Type	Title
	7990	Refereed Publication	Perspectives on Prescribed Fire in the South: Does Ethnicity Matter?
	7989	Refereed Publication	Wildland Fire, Risk, and Recovery: Results of a National Survey with Regional and Racial Perspectives

Supporting Documents

There are no supporting documents available for this project.

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